There are few people better-placed to comment on what has gone wrong in Cork football than Daniel Goulding.
Speaking to Eoin Sheahan on OTB AM, Daniel's was no sideline critique. He has been part of the county setup since 2006, scoring in the glittering success of the 2010 All Ireland final. More recent championships have proved less than fruitful, and Daniel was clear that the Rebels' malaise was due to more than one actor.
"It comes from county board down to grass-roots. There's no one answer. I suppose it has been very hard as there's been such change. At the back of 2013, when Brian [Cuthbert] came in, you lost an awful lot of experience lost at one time. You had Graham Canty, Alan Quirke and Pearse O'Neill - these lads who were really good leaders that set a hugely strong culture there.
"There was just a lack of culture level at the really high, top level that you need. In fairness, in Brian's two years you could always argue that if you won the Munster final in 2015 then you could say that it could have been the springboard to take things up a level. There's been constant change ever since."
Daniel was keen to stress the need to build a 'culture' within the county setup that would rival the likes of Dublin and Kerry in future championships.
"It's just constant change. There has been a huge turnover in the panel as well. I suppose it is very hard then to set a culture, because there are people learning their roles all the time. Managers, selectors and players all learning their roles. There is just no level of certainty or consistency there. You are starting from scratch every year."
Daniel was clear in backing Ronan McCarthy as Cork senior football manager, indicative that the pace and scale of change in the setup has done the collective no favours.
"Ronan knows that we are in the first year of a three-year process, and they just have to back Ronan now for the next two years. I think Ronan himself has acknowledged that he has a lot of work to do, and a lot of changes to be made, to have Cork competing at a level against all the teams."
Then how can the situation in the Rebel County be solved?
"They just need to get an identity. What sort of a team they are, what they want to achieve. A culture that puts Cork football first, and that is all that matters. Because when you see Kerry and Dublin and the professionalism they have - it's easier to be professional when you are successful because you know what you are about. But you really need to be on your game when you are trying to get back up there after being there.
"Ronan acknowledged that he has a lot of work to do in terms of getting his setup right and the getting the players he wants in there. But I think you need thirty lads in there that have just tunnel vision in terms of what they want to achieve for Cork football."
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