Liverpool have announced that former striker Michael Owen is to become the club's first official international ambassador.
As part of his role, the BT Sports co-commentator, who also played for Real Madrid, Newcastle and Manchester United during his career, will engage "with fans around the world and representing the club at various fan and commercial events".
"As a Liverpool fan I am honoured and delighted to have been asked to play this international role for the club," said Owen.
"Liverpool FC is the world's greatest football family and it's great for me to be able to represent the club in an official capacity once again."
The announcement was met with a predictable Twitter response where Owen detractors are concerned:
Liverpool appoint Manchester United's Premier League winner Michael Owen as International Club ambassador. 😂 #MUFC pic.twitter.com/QsQn8uEI4k
— Manchester United (@ManUtds_News) April 21, 2016
Michael Owen ambassador decision shows another level of how out of touch some of the execs at the club are
— Kev (@scouserevo) April 21, 2016
I think giving Michael Owen this ambassadorial role is a slap in the face to us Liverpool fans.
— The Anfield Truth (@TheAnfieldTruth) April 21, 2016
Michael Owen, international ambassador for @LFC, with his wit and repartee and oratory skills the brand's in good hands. Is it April Fool's?
— Rob Scanlan (@RobScanlan1963) April 21, 2016
Michael Owen: “I’m proud to be a Liverpool ambassador. I’m going to ambassodate across the globe and eat lots of Ferrer O’Shea.”
— arseblog (@arseblog) April 21, 2016
Download the brand new OffTheBall App in the Play Store & App Store right now! We've got you covered!
Subscribe to OffTheBall's YouTube channel for more videos, like us on Facebook or follow us on Twitter for the latest sporting news and content.