Dimitri Payet's sterling Premier League and European Championships campaigns have earned him a number of suitors, but West Ham co-chairman David Gold says the Frenchman won't leave for anything less than £50m.
Payet was named Player of the tournament at Euro 2016 and scored three goals to help secure France's passage to the tournament's final.
Speaking to the BBC's Kelly Cates, Gold said he would do all he can to keep the player at the club and that he would not listen to any offers under his valuation of £50m.
"You make him as happy as you can," he replied when asked how he would keep hold of the 29-year-old, "He has a great relationship with the manager, which is very, very important to a player.
"He's settled in London with his family, the fans adore him and we're going to the Olympic Stadium. We've done everything we possibly could do and I'm hoping that will be enough.
"The superclubs would come after a player of his ability and we wouldn't listen to any offer under £50m. Even then, we need to keep our best players.
"To be absolutely honest with you, we welcome absolutely no offers for Dimitri. He's insturmental, he's important to us, the team is built around him. I would say to you he's not for sale."
Payet scored 12 times last season, also chipping in with 15 assists and has attracted interest from Chelsea and Paris Saint-Germain among others.
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