As marketing has taken hold, it seems the launch of football kits at the start of the season have to be more creative nowadays than back in the day.
The players still wear the home and away kits and the photographers still have a role to capture the new kits on something more than a mannequin.
These days, different locations, backdrops and launch methods are used as the 2016-17 season build-up reveals. And on a related note here are the Premier League's new kit designs for 2016/17.
Zenit
Like most football kits, Zenit St Petersburg's jersey is not designed for sub-zero temperatures. Be that as it may, the Russian side and Champions League regulars use the Arctic Circle as the background. The blue sky and ocean as well as icebergs do match the club colours of blue and white.
Inspired by the north. Zenit launch our new kit in the Arctic circle: #SparkBrilliance https://t.co/75UvPPN87I pic.twitter.com/ocw0EgJAT9
— FC Zenit in English (@fczenit_en) July 27, 2016
Reading FC
The Championship side saw outer space as the perfect backdrop for this year's new kit:
Introducing (from 40km above the Earth's surface) your new Reading FC home kit for 2016/17! https://t.co/lppDPK8GRKhttps://t.co/KCUIjEVGNJ
— Reading FC (@ReadingFC) July 27, 2016
... and floating in the stratosphere is the Reading FC away kit for the 2016/17 season! #URZ https://t.co/lppDPK8GRKhttps://t.co/leIZGkIC89
— Reading FC (@ReadingFC) July 27, 2016
West Ham
The Hammers thought a rapper would help their kit launch along. Based on reviews of the performance afterwards, it did not go down well, although feel free to judge by yourself.
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