Laya Healthcare has been announced as the official Health and Wellbeing Partner of both Munster Rugby and Connacht Rugby, adding to their existing partnership with Leinster Rugby.
Both agreements are set for an initial three-year period.
Laya state that their aim is to work with each of the teams on a "strategic vision that will support the performance of the provinces by focusing on aspects of health and wellbeing across the men’s and women’s teams, the backroom team, right through to the fans."
“We are delighted to have Laya Healthcare join our close family of Munster Rugby sponsors and partners," Dave Kavanagh, Munster Rugby Head of Commercial and Marketing, said after the announcement.
"It is particularly gratifying to welcome them aboard at this very challenging time in our social, business and sports landscape. We know that with their Munster and rugby heritage they will be an active and visible supporter of Munster Rugby, our teams, our people, and our fans over the next three years."
Kevin Kent, Head of Marketing at Laya Healthcare, also spoke after the announcement.
“We are delighted to build on our Official Health & Wellbeing Partnership with Leinster Rugby by joining forces with both Munster and Connacht Rugby," he said.
"The investment in the health and wellbeing of the clubs across the three provinces comes at a perfect time as we expand our clinic offering in these communities.
“Laya healthcare has already built strong links to all three regions with the opening of our Laya Health & Wellbeing Clinics in Dublin, Galway and soon in Caherdavin, Limerick and the sponsorships will now further support these communities through the newly established rugby links.
"By tapping into the positive power of sport, Laya’s commitment to health and wellness will empower players and fans alike across the provinces to embrace innovative new ways to take control of their health and enjoy the benefits of a healthy lifestyle.
"I’m excited by what the next three years hold and looking forward to working with the provinces.”
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