Andy Lee, Diarmuid Lyng and Gavin Cummiskey joined the Saturday Panel on Off the Ball at Electric Picnic.
The discussion reflected on last weekend's fight between Floyd Mayweather and Conor McGregor and the best way to promote a fight.
"There's a media obligation but it's how you choose to whether you take the Mayweather-McGregor route or the Klitschko-Anthony Joshua route," said former World Champion Lee, adding: "There's many different ways to do it.
"When the fight is real - you don't need all that...to reach across to the general public who don't know about boxing or fighting, they do need that. Next week there's the biggest middleweight fight in I can't remember in how many years.
"Gennady Golovkin is fighting Saul Alvarez and compared to what happened last week - it's night and day. This is a real, real fight and it's probably one of the best middleweight fights in the last 15 years. Maybe it's the best middleweight fight since Sugar Ray Leonard fought Marvin Hagler.
"But because these two guys aren't running their mouths and talking smack - it's not getting the attention that last week's fight got," he added.
WBC/WBA/IBF/IBO middleweight champion, GENNADY ''GGG'' GOLOVKIN works out during media day. Picture by: Chris Farina/Zuma Press/PA Images
"It will be interesting what kind of boxers come through now that McGregor is such a big star. In the same way Muhammad Ali - he used the same kind of platform. He spoke loudly, not to the same extent, he was always more clever, always more witty but I'm sure at the time he was kind of looked down upon because society was a lot more subdued at that stage and restricted.
"Those guys are role-models and there is a responsibility and I always thought, just because I'm not the type of fella to talk trash - I was always just true to myself. It would be totally disingenuous if I was going around trying to build the hype throwing chairs and glasses of water in people's faces.
The full Saturday Panel from Electric Picnic can be heard here:
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