LeBron James is a fairly well-know guy to say the least, which is why sponsors will always be interested in getting him to plug their products.
As it turns, the Cleveland Cavaliers basketball star can earn a shade under $140K (€124K) per tweet based on value.
An ESPN report cites a company called Opendorse, which estimates that each character in a tweet by the two-time NBA champion is worth in the region of $1K.
That puts him well ahead of the next most valuable NBA players when it comes to potential Twitter earnings for sponsored tweets with Kevin Durant ($66.5K) LA Lakers' Kobe Bryant ($42.3K).
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