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Louis Copeland thanks the "Conor McGregor effect" for sales boost

Tailor Louis Copeland has credited the 'Conor McGregor’ effect as the company recorded stea...



Louis Copeland thanks the "...
Golf

Louis Copeland thanks the "Conor McGregor effect" for sales boost

Tailor Louis Copeland has credited the 'Conor McGregor’ effect as the company recorded steady revenue increases last year.

The UFC star often boasts about his suit collection - including one tweet claiming that he has more custom-made Louis Copeland suits than Louis Copeland. 

Louis Copeland said that "a steady increase in revenue" resulted in the menswear firm which operates 6 stores, returning a profit last year - although specific figures have not been released. 

Mr Copeland previously credited the Dubliner with bringing bow ties to a new generation.

"He brought dickie bows back... Three years ago, if you saw someone in a bow tie, you'd think they were off the wall; but now bow ties are everywhere," he told the Irish Independent.

The tailor said that Irish men are “upping their game and going out a bit more” - and that the company’s outlook is “promising” for 2016.

Louis Copeland thanks the "Conor McGregor effect" for sales boost

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Newstalk's Henry McKean took to the streets of Dublin last month to explore the influnce that the MMA superstar has had on male fashion in Ireland.

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