Superbowl 50 took place over night with the Denver Broncos emerging victorious in a scrappy, defence-dominated affair.
Off the pitch concession prices at California's Levis Stadium caused a stir.
Fans were asked to fork out between $15 and $25 (€22.41) for a glass of wine and $15 (€13.45) for a draft beer and $13 (€11.65) for a bottle.
Of course there's a Wine booth @SuperBowl. We're in wine country after all pic.twitter.com/gExWtDbJjj
— Jim Wyatt (@jwyattsports) February 7, 2016
The food wasn't much cheaper with crab sandwiches retailing for $20 and soft drinks and bottled water costing $7.
Some @SuperBowl concession prices pic.twitter.com/RzMUMBiKrF
— Jim Wyatt (@jwyattsports) February 7, 2016
Budweiser has said that it did not pay winning quarter back Peyton Manning to tell reporters that he was planning to "drink a lot of Budweiser" after securing his second Super Bowl ring.
A spokesperson said that the brand, which is one of the NFL's commercial partners, "did not pay Peyton Manning to mention Budweiser tonight. We were surprised and delighted that he did."
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