If dressing up as Batman and fighting a staged impostor dressed as The Joker was meant to draw attention to Tyson Fury's heavyweight title fight with Wladimir Klitschko next month, it certainly worked.
And boxing legend Larry Holmes understood Fury's antics as he shared his opinion with us on Off The Ball.
"That makes people go 'Hey, let's go see that fight. It's going to be a good fight' because the man broke into my press conference and then interrupts me, so I'm a kick his butt," said Holmes, who was WBC Heavyweight champion between 1978 and 1983, and also beat Muhammad Ali in 1980 - something which he chatted to us about in detail last summer.
Holmes also talked about the risks of trash talking.
"Sometimes when you talk the crap, the other guy don't like it and you get the best out of him. So it turns into a real, real, hard, hard fight for you," he said, also going on to talk about the pre-match fear "that never goes away".
Larry Holmes (Photo by Evan Agostini/Invision/AP)
"You go into the dressing room of the fighter before he gets ready to fight and watch him, because he goes to the corner and sits in the corner four or five times because he's nervous and if they tell you they're not nervous, then they're crazy. I was nervous and that's what I did," he said.
Holmes also gave his take on the unbeaten Floyd Mayweather, who has equalled Rocky Marciano's 49-0 record.
"First of all, I congratulated Mayweather because he's a good fighter but he's not a fighter that I would like to go watch," he said.
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