The GAA's live-streaming service GAAGO is to be introduced into millions of American households.
Roku have joined forces with the GAA and RTÉ to broadcast games on the streaming service in America. The Roku Player is one of the most popular stream services in what is becoming an ever-increasing market.
GAAGO was set up in 2014, primarily to cater for GAA fans in Britain and has since expanded on a global scale. Fans can pay to watch games that are broadcast on a game-by-game deal or can also purchase a season pass.
Speaking to the Irish Times, the GAA's Peter McKenna said the deal was crucial to the success of the streaming device.
"The GAAGO channel on Roku not only facilitates easier access to our games, on the preferred larger screen device, it also places Gaelic games content among the offerings of other leading global sports bodies."
"With well over 150 active GAA clubs in the US, as well as it being GAAGO’s largest sales market by far, growing our distribution network in that territory is crucial and Roku is another step in addressing this need."
Fans in America will still have to pay to watch the games, but the channel will be available to every who uses Roku devices for free.
Download the brand new OffTheBall App in the Play Store & App Store right now! We've got you covered!
Subscribe to OffTheBall's YouTube channel for more videos, like us on Facebook or follow us on Twitter for the latest sporting news and content.
