For many sports watchers, it's becoming increasingly difficult to sit through an entire match or sports event without taking out your phone and opening up a Twitter or Facebook app.
It's changing the way we look at sport and in turn causing sports' stakeholders to scramble in terms of coming up with formats to suit the increasingly short attention spans of the modern viewer.
That subject came up on Off The Ball's Newsround as Joe and sportswriter Kieran Cunningham talked about the International Football Association Board's plans to look at the idea of having 30 minute halves in soccer - with the aid of a stopwatch - in order to alleviate the effects of time wasting and the ball going out of play...
And in terms of the number of people who can't stay away from their phone during the span of a match or sports events, well Twitter had an answer on our poll and it was far from a landslide for either side of the debate:
Work with us here, a simple poll from tonight's Newsround, would you watch a sports event without scrolling through your phone? #OTB
— Off The Ball (@offtheball) June 20, 2017