Conor McGregor is Ireland's sole representative on Forbes' annual '30 Under 30' list of the young European entrepreneurs making waves.
The UFC's biggest draw is "making money with every punch", the famous finance publication writes , citing the fact his victory over Nate Diaz earned the 28-year-old a cool $3m in August.
And that was just the purse – factoring in his share of the pay-per-view money, bonuses, sponsorship and more, Yahoo reported that he took home roughly $15m.
He is now one of 300 "superstars" across 10 fields tipped to "impact Europe for the next 50 years".
Actress Saoirse Ronan and Web Summit co-founder Daire Hickey made the cut last year, whilst the likes of golfer Rory McIlroy and Stripe brothers John and Patrck Collison (who are noted as "all-star alumni" this year) have featured in the past.
McGregor also ranked 85th on its 'World's Highest Paid Athletes' list in 2016.
You'd wager he will be a familiar Forbes face for some time; UFC president Dana White offered McGregor and Floyd Mayweather $25m each and a cut of PPV to get in the boxing ring together last week. McGregor himself had said he was eyeing a $100m payday for the match-up in November.
Download the brand new OffTheBall App in the Play Store & App Store right now! We've got you covered!
Subscribe to OffTheBall's YouTube channel for more videos, like us on Facebook or follow us on Twitter for the latest sporting news and content.